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Market crashes are inevitable. They’re also inevitable opportunities — if you’re prepared. Since 1950, the S&P 500 has experienced a 10%+ correction roughly every 1.5 years and a 20%+ bear market every 4–5 years.

The investors who build generational wealth aren’t the ones who avoid crashes. They’re the ones who have a plan for what to do when crashes happen.


Historical Crash Recovery Times

CrashPeak to BottomRecovery Time
COVID Crash (2020)-34% in 33 days5 months
Financial Crisis (2007–2009)-57% over 17 months4 years
Dot-Com Bust (2000–2002)-49% over 2.5 years7 years
Black Monday (1987)-34% in 2 months2 years
1973–1974 Bear-48% over 21 months7 years

The market has always recovered. Every single time. But recoveries take anywhere from months to years. Your job is to stay solvent and invested throughout.

Before the Crash: Preparation Checklist

  • 6-month emergency fund: In a HYSA, untouched by market volatility. This prevents forced selling.
  • Age-appropriate asset allocation: If you’re 55+, you shouldn’t be 100% in stocks.
  • No margin/leverage: Margin calls force selling at the worst possible times.
  • Written investment policy: Document your strategy so emotions don’t override logic.
  • Income stability: Multiple income sources reduce the need to sell investments.

During the Crash: What to Do

1. DO: Continue Investing (Dollar-Cost Average)

Keep your automatic investments running. Buying at lower prices accelerates your recovery when the market rebounds. $500/month invested during a 30% dip buys 43% more shares than at the peak.

2. DO: Tax-Loss Harvest

Sell losing positions to realize capital losses. Use them to offset gains and up to $3,000 of ordinary income. Immediately rebuy a similar (not identical) fund to maintain your market exposure.

3. DO: Roth Conversions

Convert Traditional IRA to Roth while your balance is temporarily depressed. You pay less tax on the conversion, and all future recovery growth happens tax-free in the Roth.

4. DON’T: Panic Sell

Selling after a crash locks in losses and means you need the market to go up even more to recover. Missing just the 10 best days in the market over 20 years cuts your return in half.

5. DON’T: Check Your Portfolio Daily

Constant monitoring during crashes creates emotional decision-making. Check monthly at most. Your investment strategy shouldn’t change based on daily market movements.

After the Crash: Opportunity Moves

  • Rebalance: Stocks dropped? Your bond allocation is now overweight. Sell bonds, buy stocks to restore your target allocation.
  • Increase contributions: If you can afford it, temporarily boost your savings rate while prices are low.
  • Review and learn: Was your emotional reaction what you expected? Adjust your risk tolerance and allocation accordingly for the next cycle.

Frequently Asked Questions

Should I sell everything and wait for the bottom?

No. Nobody can consistently time the bottom. You need to be right twice: when to sell and when to buy back. Studies show time in the market beats timing the market in 95%+ of historical scenarios.

Should I buy more during a crash?

If you have extra cash beyond your emergency fund, yes. Historically, buying during 20%+ drops has been one of the best investment opportunities. But only with money you won’t need for 5+ years.


🚀 Take Control of Your Finances with Richify

Prepare for market volatility. Use Portfolio View to check your asset allocation and take the Financial Quiz to assess your crash readiness.

📱 Download the Richify app to stay on top of your portfolio through any market condition.

Disclaimer: This article is for educational purposes only. Past market behavior does not guarantee future results.

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